Premier Real Estate Branding


Premier Real Estate, a real estate brokerage based in El Paso Texas, wanted to give their brand a “face-lift” and also update their online presence. The well established firm, going on 25+ years of operating in-and-around the greater El Paso area, also wanted to offer an integrated MLS/IDX search functionality on their website, and naturally, they also needed to improve their SEO to maximise lead generation. For the core of the brand, this resulted in a newly designed logo, new signage to use for property sales. Their website was also re-designed to be fully responsive and connected to the local mls real estate database.

Homepage: Instant Property Search and Team Introduction.

Instantly search the Greater El Paso Association of Realtors® MLS/IDX database listings held by brokerage firms.

Premier Real Estate’s own latest listings are showcased right below the hero for easy access to more details of the properties.

A photoshoot of the Premier Real Estate team was directed and coordinated to evoke a friendly introduction to prospective clients.

Search Results and Featured Properties

The MLS search results page offer the user a simple, straight forward experience browsing through or refining their search. Users can also save their searches and favorites, and sign up for daily email alerts. The Premier Real Estate website is also set up to showcase featured listings, as seen in the Cielo Del Rio example below, these types of pages offer a bit more in-depth information about a property.